Renee Fleming for the Eastman Philharmonia
In honor of opera superstar and Eastman alumna Renée Fleming, the school created a new student scholarship and planned a benefit concert with Fleming and Eastman Philharmonia. By combining classic glamour and prestige with spirited hometown pride, I led an enthusiastic creative team executing an advertising and marketing campaign targeted to Western New York. As a result, the premium-tiered tickets sold out.