With competition among law firms in New York State at an all-time high, the attorneys at Harris Beach struggled to stand out with marketing materials that were outdated, unremarkable and text-heavy. To better position the firm to attract and retain clients, I led a creative team of copywriters, marketing managers and graphics coordinators in refreshing the design and content to work in harmony and emphasize the firm’s full scope of services and breadth of knowledge. Organized around clean graphics and distinctive colors, the visually-driven collateral was engaging on multiple levels: easy to scan for an overview, while organizing relevant material into a more detailed reading. As a result, the clean, sophisticated materials promote the firm’s core message: Discover True Engagement.
Copywriters Lori Gable and Melissa Pheterson