This internationally acclaimed, top-tier music school needed to drive applications and subsequent admissions for elite student musicians. Among students around the world showing the strongest potential in music, Eastman needed to be top of mind. Collaborating with writer David Raymond and photographer Kurt Brownell, I created an engaging print and digital campaign conveying student life at the school and in the Rochester community, showcasing students and successful alumni. By connecting to the hearts and minds of potential students, the campaign successfully drew a pool of talent to Eastman.
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