caetra.io
A suite of new cybersecurity compliance software needed a bold, distinctive visual identity to target C-suite stakeholders with its cutting-edge approach to compliance. Inspired by the ancient Roman shield for which the company is named, I worked with copywriters and marketing managers to develop a brand identity that combined both strength and agility: a minimalist logo featuring a stylized shield icon in vivid colors. The modern graphic look conveys protection, authority and knowledge of the cybersecurity industry to highlight the company’s unique services and set it apart from competitors. Copywriting by Melissa Pheterson